Your Roadmap to Simple, Strategic Business Success

Boutique Business Blueprint

An email series for passion-driven

coaches & educators looking to grow their business without burning out or scaling the joy out of it

Exclusive battle-tested strategies and provocative insights to help you stop selling (too much) time for (too little) money, and instead create freedom, ease and impact with a shift to a boutique-style business model based on a premium offer + smooth systems + connection-first marketing, even if you’re an introvert or hate tech

I'll respect your privacy and will not ever share your information with third parties.

with Anke Herrmann

Author of Taming the Tech Monster

When you turn your passion for helping people into a business, you'll need to choose your path.

"You have to choose which art you want to fall in love with," Alex Hormozi says.

"You either fall in love with the art of deliving your service or you fall in love with the art of building a company that offers the service."

If you don't want to master the art of scaling to build a multi-million service machine, building a Boutique Business is your path to a fulfilling, lucrative and sustainable way to do the work you love.

The Boutique Business Blueprint is for you if you're looking for

down-to-earth, battle-tested business building strategies to help you transition to a business model that allows you to serve more clients without sacrificing the quality of your service, or your sanity

the truth behind common business building myths so you can make better decisions, take the right action and get tangible results faster

occasional reminders to be as kind to yourself as you are to everyone else

Are you ready to build YOUR Boutique Business based on a leveraged premium offer, simple and effective systems and organic, connection-based marketing?

Hi, I'm Anke Herrmann

Multi-passionate coach and online tech expert with a diverse background in language teaching, translation, software development, and flamenco dressmaking - with the heart of an artist and the mind of an engineer.

My approach is methodical and inspired by software development - building strong foundations, using tools and systems effectively, testing early and often, and embracing the experimental nature of creativity.

I'm all about trusting your intuition and allowing the natural creative process to unfold when building your business.

I firmly believe that anything that can be done with effort can be done better with ease (and a dog - or two or three - by your side 🐾).

Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."

Elizabeth Lovius - Leadership coach and Social Entrepreneur

"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.

In a nutshell you embody less hype and more hope."

Angela Durrant - Founder of The Visible Club, Coach, Speaker.

Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"

Emer O'Donnell - Specialist Coach for young people(MSc)

Anke Herrmann - Passion to Boutique Business