I help experienced, heart-led professionals turn their hard-won expertise into calm, sustainable online businesses - without tech overwhelm or noisy marketing.

With a background in software engineering and over a decade of supporting experts across the personal development and dog behaviour fields, I translate complex ideas into simple systems that work in real life.

Clients describe me as their “thinking lab” and their “anchor” - the person who helps them think clearly, choose the simplest tools, and build an online presence that finally reflects the depth of their work.

What looks like tech help is really clarity, structure, and support that lets you use visibility, not chase it.

Inside The Expert’s Edge System™, we build the foundations you need to gain real traction online - clear messaging, calm systems, and a business that feels aligned and doable.

If you want systems that feel simple, grounded, and true to the way you work, you’ll feel at home here.